CASE STUDY: Pets at Home | How We Elevated Their AGM Event

🐾 Performance Under Pressure

For Pets at Home, the Annual General Meeting (AGM) is more than a set of presentations — it’s a chance to showcase their culture, values, and professionalism to shareholders and stakeholders. With the bold theme “The Customer Experience Revolution”, the company knew that every detail mattered. Standard uniforms simply weren’t going to cut it. The apparel had to look sharp under the spotlight, carry the branding with impact, and give staff the confidence to perform on an important day. The challenge was clear: who could deliver reliable, high-quality polos in time? That’s where The T-Shirt Bakery stepped in.

🐶 About the Customer

Pets at Home has grown from a single store into the UK’s leading pet care retailer. Founded in 1991 by Anthony Preston, the brand offers a wide range of products, including food and supplies, grooming, and veterinary services, with over 450 stores nationwide.

What makes Pets at Home unique is its community-driven ethos — a belief that pets truly make a house a home. Serving millions of pet owners annually, the company has become a trusted household name, recognised not only for its extensive range of products but also for its commitment to animal welfare and exceptional customer experience.

For an organisation with this scale and reputation, presenting a polished image at events is about more than appearances — it’s about reinforcing the values that built the brand.

🐕 The Challenge — Professionalism on Show

For an AGM themed around “The Customer Experience Revolution,” visual impact mattered just as much as the presentations. The shirts worn by staff would be in full view of shareholders, meaning every detail had to be right — from choosing a colour that matched the Pets at Home brand to ensure the event design could be displayed cleanly across every garment.

Working alongside event organisers Clear Presentations, the Pets at Home team recognised that generic uniforms would not do justice to the event. They needed something more innovative, more considered — premium polos that could carry the branding with impact, look sharp under scrutiny, and give staff and hosts the confidence to perform in front of shareholders and stakeholders.

Adding to the challenge was Pets at Home’s commitment to its sustainability ethos. Any solution needed to align with their values — garments that not only looked professional, but were responsibly sourced and comfortable enough to last through a high-pressure, full-day event. In short, they needed a partner who could balance speed, quality, and eco-conscious production without compromise.

🐾 The Solution — A Tailored Partnership

Working alongside Clear Presentations and in close partnership with Pets at Home, The T-Shirt Bakery led the way in producing premium polos that matched the professionalism of the AGM. This wasn’t just about printing logos on fabric — it was about creating garments that would represent the company at its best in front of investors and attendees.

To align with Pets at Home’s sustainability values, we sourced high-quality Better Cotton polos, ensuring the garments reflected both comfort and responsibility. Our eco-friendly print process gave the “Customer Experience Revolution” branding the sharp definition it deserved, with colours that stayed true to Pets at Home’s brand identity.

Every element was managed with precision: logo colour matching and garment sizing were carefully tested so the polos looked consistent across all staff and hosts. Even the shirt colour was selected to match Pets at Home’s iconic green branding, making the final design feel cohesive with the wider event’s visual theme.

The result was apparel that carried the event’s bold theme seamlessly into the room — smart, sustainable, and strikingly on-brand. By handling the apparel detailing end-to-end, The T-Shirt Bakery not only delivered the garments but also took the stress off Pets at Home’s shoulders, allowing them to focus fully on the success of the AGM itself.

🐱 The Outcome — Confidence in Every Detail

On the day of the AGM, the polos did far more than provide a uniform — they became a visible statement of professionalism. As staff and hosts welcomed guests, the consistency of colour and finish gave the event a polished edge that instantly set the right tone. The “Customer Experience Revolution” branding carried through flawlessly, ensuring the theme wasn’t just spoken about in presentations but embodied in the team’s appearance.

The eco-conscious sourcing reinforced Pets at Home’s values in a tangible way. Knowing that Better Cotton had been used added weight to the company’s sustainability commitments, while the eco printing approach ensured the garments looked vibrant without compromising on responsibility. Attendees noticed the attention to detail, and staff themselves felt proud and confident to be representing the brand.

The result was a seamless visual identity across the event, strengthening both the company’s message and its reputation. Feedback from the Pets at Home team was overwhelmingly positive, highlighting how the apparel not only looked great but also reduced the stress of preparation. By delivering high-quality, sustainable merchandise on time, The T-Shirt Bakery provided peace of mind — turning a potential pressure point into one of the AGM’s success stories.

🐇 The Future — Beyond the AGM

The AGM project proved more than a single success — it laid the foundations for an ongoing partnership. Having seen the impact of apparel that combined sharp presentation with sustainable sourcing, Pets at Home recognised the value of working with a partner who could consistently deliver under pressure.

Since then, The T-Shirt Bakery has continued to support Pets at Home across a variety of initiatives, from staff apparel and seasonal campaigns to event merchandise designed to keep their teams looking polished and on-brand. What began as a project to solve a single event challenge has evolved into a reliable relationship built on creativity, speed, and attention to detail.

At the heart of this partnership is a shared commitment to doing things responsibly. By keeping sustainability, quality, and efficiency central to every project, The T-Shirt Bakery has become more than a supplier — a creative partner helping Pets at Home bring their values to life across events and campaigns alike.

🚀 Ready to Start Your Project?

If your next event demands quality, speed, and merchandise that reflects your values, The T-Shirt Bakery is ready to help. From event apparel to sustainable printing solutions, we’ll make sure your brand stands out for all the right reasons. Contact us today to start your project with confidence.