5 Reasons why hiring a graphic designer will boost your brand.
At the t-shirt Bakery, we have over 20 years of graphic design experience, and we understand how important it is to have a clear creative message which illustrates your brand's identity. We look at the overall process, concept or idea that underpins your brand and work with this framework to find a common fact that your customers can relate to.
Why hire a professional graphic designer?
There are many reasons you should hire a professional graphic designer, but here are just 5 of them.
1. Give your brand a boost
In business, it can be hard to stand out from the crowd, especially if you have many competitors. Your brand isn't just a logo; it's how you answer the phone, your customer service policy, the company name, the tone of your copywriting and most importantly, how your customers perceive your business.
How your company logo is designed, the marketing content you produce, the layout of your website, the fonts you have chosen, and the colours you use will give most customers their initial impression of your company. These facts play a significant role in giving your company its character.
Here at the T-Shirt Bakery, our graphic designers can professionally manipulate these elements to ensure that every customer perceives you in the right way.
A strong brand is memorable, and it builds trust and encourages positive referrals from customers, helping you build your brand and business. Weak branding is instantly forgotten, so it's worth investing in a professional designer.
2. Saves Time
Unless you are a graphic designer or work in a creative industry, you simply don't have the time to do an excellent job of your graphic design. Good design is not something you stumble upon; it takes a lot of creative thought and a combination of skills that require a specialist education and a lot of practice.
It would take years of dedication to learn the design software fluently (like Adobe suite, for example) to enable you to complete all your graphic design work to the same level as a professional.
A professional designer comes with all these skills intact, ready to use to your advantage; this frees up your time and allows you as a business owner to focus on other pressing tasks for which you have the right skill sets.
3. Save Money
Everyone knows the old sayings "time is money" and "your time is precious". You could spend weeks designing your graphic material when your efforts could be better spent elsewhere on your business.
Some customers could spend hours designing their graphic material in Microsoft Publisher or, even worst, Microsoft Word, which are not creative design programs and can cause significant issues for printers. Graphic material designed in unsuitable software may need to be recreated, costing you lost time and Money. As experienced graphic designers, we know the most cost-effective ways to design your graphic material to keep your printing costs down to a minimum.
Our professional designers would be able to design you a proper file in our graphic software so that you won't run into any printing issues.
4. Keeps Your Look Consistent
Brands are all about creating a consistent message. As I mentioned above, this isn't just about your graphic content, but ensuring that your graphic material has a consistent look is a vital element.
There is no point in going through the effort of hiring a graphic designer and then trying to mimic their work on your own; the look and feel of your brand may lose its edge by being inconsistent.
Our professional graphic designers know which fonts to use, where, and how to size your fonts correctly and will keep your colours consistent. They know how to maintain the overall look and feel of all your graphics, keeping them consistent and capturing your brand's identity.
5. Help You Get the Results You Want
Many business owners have an idea of what they want their business branding to look like but find it challenging to convey. Our graphic designers will be able to work through your list of preferences with you and ensure that your results will look the way you want, helping you achieve the goals you set for your business's brand.
Don't start your business off on the wrong foot. Make a lasting impression with a suitable logo and the correct marketing materials to help you get your business off the ground. Improve your image, stand out from the rest of the pack and spend some money on a graphic designer from the get-go. The right designer will work with your budget and help you prioritise what items you need in the first year of your business and what you should consider as your company grows.
We have worked in various industries and sectors, from video games, sports and leisure to education. As freelance graphic designers, We'll be able to help you make the best visual design decisions to develop a logo design, infographic posters, bespoke lettering, and front-end web designs.
By combining our graphic design and printing services for your creative and printed needs, we can produce a high-quality product unique to your organisation and brand.
Does your brand need a boost...?
If you're looking for a fully comprehensive service, you've come to the right place. Please let me know about your project by clicking on the contact link, and start standing out from your competition today!