Flyer Printing

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The Advantages of Using Flyers for Advertising


If you would like to discuss having your flyers designed or printed with the T-Shirt Bakery please, call us on 01925 48 00 33, or via our contact form.

Social media support channels like Facebook and Twitter are great for encouraging discussions around your business and promotional offers or special events. While certainly social media has its benefits in generate some awareness and helping to promote an event or business, it’s also important to remember some of the tried and tested marketing techniques. Flyer printing is a direct marketing technique which has been around for years, and used correctly can be an extremely affordable way of promoting your event or business.

When organising and promoting a special event, for example, a sale, music concert or perhaps even a store opening, you want to make people aware that the event is happening. There is a number of ways you could go about this; you could advertise on the radio, TV, and billboards or put an ad in the newspapers. All of these mediums of advertising tend to be beyond the budget of most small businesses, who will find it a big challenge to promote their event on a much smaller budget.

Using printed flyers, and correctly targeting them towards your audience is a much more affordable method of promoting your business or event. Here are 5 helpful tips for promoting a flyers campaign for your business or special event.

 1. Something tangible:

Another big advantage of using a flyer to promote an event or business is the tangible element. Once a customer physically holds your flyer, you are halfway there to getting your message across to them.

 2. Extension of your brand:

Your flyer is an extension of your brand, and how it is designed and printed can make a big impact on whether or not your customer decides to read the flyer or not. If you are not a graphic designer, I would recommend that you consider using a professional to do your design. This will cost more, but it is one of the important elements to make your flyer stand out, and ensure your main message gets across.

To learn about 5 reasons why hiring a professional graphic designer would save you money, please read our graphic design services page.  

 3. Using printed flyers as an incentive:

A flyer also provides you with the opportunity to include incentives, such as discount codes and vouchers. This is a great way to drum up some interest in your business and also create some early awareness. Use your flyer as an incentive mechanism by providing a discount to the first X amount of people, who use a certain coupon code on your flyer.

4. flyer incentives are measurable:

By adding some coupon code incentives to your flyers, you can measure how successful your event or promotion actually was, and discover what you can do the same or different in the future.

5. Effective distribution of your flyers:

You need to think smart about your distribution. You could hand out flyers indiscriminately to people on the street, or under windshield wipers in car parks, but you could be literally throwing away your money, so put some effort into planning out your distribution. Customers always want to know, what’s in it for them, so you’ll need to engage with any potential customers in ways that they can see how it would be a benefit to them.

 You can pay a distribution company to put your flyers in mailboxes. This is a scattershot approach where you will see more return the higher volume you distribute. You should at least narrow your target to areas where your audience can be found.

 Another tactic is to engage your customers where they are. Most local businesses have mailboxes or boards where flyers can be placed. Information boards can be found at local gyms, to coffee shops and libraries. Pick the locations wisely, which are frequented by your target audience.

Depending on your business, you can hand out flyers at public spaces such as shows and fairs. If you are an online business or sell products in your shop, include a couple of flyers within your packaging. You could even send a bunch of flyers to your clients, asking them to circulate them in return for some kind of reward or discount.

Experts at flyer printing

 If you would like to find out more information on using the T-Shirt Bakery for your flyer printing or ask us for advice on promoting a special event, please get in touch with our expert sales team today. You can call the T-Shirt Bakery on 01925 48 00 33, or via our contact form. You can also, visit our Warrington Office. We look forward to hearing from you.

Flyer Printing in Warrington, Manchester and Cheshire.


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